MYDIN The Untold Story

MYDIN, a very popular household name these days... I know this book was in the market since last year (if I am not mistaken). However, similar to the case of SENHENG, Corporate Culture the Engine of Growth; I initially quite reluctant to buy this book. The reason is simple: I do not want to read another "marketing" book to promote the brand, the company and the director!

Well, if SENHENG at the end manage to change my initial perception, what about this book? Unfortunately, this book is exactly the "marketing" book as mentioned above... The first few chapters (about the founder) at least interesting enough. The middle part (especially the last part) is all about photos and articles being published via the local media. At the end, it took me ONLY a short two hours to finish the whole book!

So, do I gain anything from it? Of course! As usual, there is always some gold in a book for readers to dig in. With due respect to the founder and current Managing Director of Mydin, I really found this book was too simple to digest. So, it is the problem with the author or perhaps the problem with the publisher. End of the day, I believe they have their intention of doing so and the author are targeting certain group of readers. (unfortunately, myself excluded!) Having said that, there is still some great stuff to learn...being frugal, hard work (simply hard work!!!), right attitude, integrity and focus are some of the great traits seen in the book! I personally love the answers below: "I have no properties, no land, no big bungalows, or many luxurious cars. What I do have and what are my greatest wealth are my four sons. They are my precious diamonds!"

Since it is a "simple" book, rating definitely would not be high at my side. Out of 10, I am giving 4! Thought of giving 2, but I do admire the founder and Dato' Haji Ameer Ali Bin Mydin... Overall, a leisure book for me... not so bad, but surely not worth of reading repetition in the future (in my humble opinion)...