Wednesday, 25 January 2012

Senheng® Corporate Culture the Engine of Growth

This is a book about the record of journey that SenHeng strived to achieve over the last 20 years. In fact, this book was published long time ago... Everytime I took it up, I will end up putting it back automatically, LOL. Perhaps... the perception that this book serves as a marketing tool for Senheng was always in my mind... LOL


Ok... so, how did I end up getting this book? Well, I bought it when I was actually purchasing my YES modem in a SenQ outlet. Sound weird? Yes, I did purchased a modem through SenQ outlet while I was busy accompanied my queen in a shopping mall, LOL. After details explanations (by a well-trained SenQ staff !!! Well done, mates !!!), I decided to go with it (the modem and the book). When a person received such an excellent services, I guess anybody would be eager to read about their corporate culture. So, this is how I end up buying and reading an excellent book!


On the book..... a very simple yet knowledgeable book. For speedy readers, I think you can finish it up within a day ! (No joke, LOL). It covered Senheng's history and went through the hardship by the founder of Senheng, Mr KH Lim. (Well done, Mr. KH Lim !!!) The corporate culture part is fantastic. Imagine... a jaguh kampung company, started a business with only half shop become nowadays about 106 branches and yearly sales reach of RM6Billion. The corporate cultures sums up everything !!!

The best of it.... guess how much this book cost? Original price at RM 38.90 (10-20% discount depends on where u buy it) !!!  Super cheap.... My personal rating: 7/10 !!! Come on, save yourself 4 pack of cigarettes and you would be able to explore a company's culture.... Why not?

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